Current location:opinions >>
China Movie Channel relaunches premium subscription channel
opinions44724People have gathered around
IntroductionChina Movie Channel announced plans to relaunch a premium subscription channel during a press confer ...
China Movie Channel announced plans to relaunch a premium subscription channel during a press conference in Beijing on April 15, aiming to create a movie platform tailored to audiences' needs, especially movie enthusiasts, while aligning with current trends in television and new media.
Chinese actor Jackson Yee holds a certificate naming him the ambassador of the CHC Movie Fans Channel at a press conference held in Beijing, April 15, 2024. [Photo courtesy of China Movie Channel]
The upgraded channel, formerly named China Home Cinema (CHC) HD, will be rebranded as "CHC Movie Fans Channel" and is set to begin broadcasting on May 1. Under the guidance of the National Radio and Television Administration (NRTA) and operated by Huacheng Digital Movie & TV Co., Ltd., the channel will focus on serving movie fans as its core value. China's heartthrob young actor, Jackson Yee, has been invited to serve as the ambassador for the relaunched channel.
"Being an ambassador for the channel is not only a recognition of my acting career but also endows me with the social responsibility of spreading the art of cinema and the power of emotions," Yee said. "I look forward to the new channel bringing innovation in enriching the cultural connotation of movies and meeting the personalized needs of the audience, allowing movie fans to fully enjoy the pleasure of watching films."
The movie star will collaborate with China Movie Channel host Lan Yu to create a promotional film for the new channel.
Yang Yong, deputy director of the NRTA's media organization management department, congratulated the channel on the occasion and praised the achievements previously made by CHC HD and the China Movie Channel Program Center. He expressed hope that the rebranded channel will continue to present high-quality content for viewers, promote excellent Chinese films and film culture, and contribute to the development of the Chinese film industry.
Zhang Ling, chief editor of the China Movie Channel Program Center, stressed that the decision to upgrade and rebrand "CHC HD" to "CHC Movie Fans Channel" came after extensive research. The change highlights the channel's focus on its core audience of movie enthusiasts and leverages the movie channel's vast high-definition movie resources. The rebranded channel is dedicated to enhancing the participation and interactive experience of movie fans. At the same time, the channel will actively explore new models of all-media operations and multi-channel development to meet the personalized viewing expectations of audiences in the current all-media era.
Executives and guests relaunch the CHC Movie Fans Channel at a press conference held in Beijing, April 15, 2024. [Photo courtesy of China Movie Channel]
The national movie network, China Movie Channel, also known as CCTV-6, now boasts over 11 million subscribers across its three premium subscription channels: CHC Family, CHC Action, and the newly rebranded CHC Movie Fans Channel. Moving forward, the network plans to broadcast more Chinese and international movie classics and blockbusters while creating more fan-oriented screening times and shows.
The channel will adopt the perspective of movie fans, utilizing the latest audio and video technology to facilitate multi-screen interaction and comprehensively enhance the viewing experience. Additionally, it aims to establish a community for movie fans and promote the aggregation of film culture, creating a unique place connecting movie enthusiasts and audiences.
Tags:
Reprint:Friends are welcome to share on the Internet, but please indicate the source of the article when reprinting it.“Stellar Stories news portal”。http://mauritania.downmusic.org/content-98c599376.html
Related articles
Siblings trying to make US water polo teams for Paris Olympics
opinionsWALNUT, Calif. (AP) — Chase Dodd started swimming when he was just a kid. Once he began playing wate ...
【opinions】
Read moreMother of a nine
opinionsThe mother of a baby girl who died after being left face down on a bean bag for 90 minutes at a day ...
【opinions】
Read moreChinese navy is operating out of Cambodia's Ream base: US think tank — Radio Free Asia
opinionsCambodia appears to have given the Chinese navy extended and exclusive access to its naval base in R ...
【opinions】
Read more
Popular articles
- Liverpool confirms Arne Slot as Jurgen Klopp's replacement
- Japanese doctors demand damages from Google over "groundless" reviews
- Paige Spiranac says Masters viewing figures plunged 20% because 'fans are turned off' by LIV
- European Union official von der Leyen visits the Finland
- The unstoppable duo of Emma Stone and Yorgos Lanthimos
- As Ben Affleck's daughter comes out as 'Fin', why are so many A
Latest articles
Everybody may love Raymond, but Ray Romano loves Peter Boyle
Hurricanes overcome yellow cards to beat Fijian Drua 38
Flyers at migrant camp show how the border is inflaming US politics
Japanese doctors demand damages from Google over "groundless" reviews
Minnesota Uber and Lyft driver pay package beats deadline to win approval in Legislature
Palestinian death toll in Gaza from Israeli attacks rises to 30,960: ministry
LINKS
- US pledges money and other aid to help track and contain bird flu on dairy farms
- Djokovic wins his opener at the Italian Open after a month off. Defending champ Rybakina withdraws
- British Gas boss says smart meters could be forced into every home to help meet net zero targets
- PGA CHAMPIONSHIP '24: Facts and figures for the PGA at Valhalla
- Pakistani police prevent pro
- Chiefs beat Moana Pasifika 43
- Suspected pirate attack in the Gulf of Aden raises concerns about growing Somali piracy
- PGA CHAMPIONSHIP '24: A trivia quiz for over a century of golf
- Most of 15 million bees contained after bee
- Lithuania holds a presidential vote as anxieties rise in the Baltics over Russia and war in Ukraine